Flat Plans

•December 9, 2010 • Leave a Comment

Shot List

•December 3, 2010 • Leave a Comment

Filming dates

Wed Jan 5– all day 10am start: order of filming TBA

  • Will (Main Actor), Joe, Jeremy and Callum

Mon Jan 10– approx. 5 hours needed –start time 4pm till finish [probably 9pm]

  • Joe, Jeremy, Callum and Will (main actor)

 

Treatment-

“9am in Dallas” sang by drake and will be acted by (will) takes place in a house. (Will) wakes up to his alarm which is the song itself. As he is gradually getting up the alarm fades into the real song. He starts getting dressed and raps along to the song. He leaves his room greets his friends, but then start’s to see visions of this girl he finds fascinating. He then finds himself finally outside but she is nowhere to be seen. As he sits down she grabs him by the hand, but the irony is the fact that as he looks up to see her face the screen fades to white and he wakes up to his clock saying 9:00am.

Shot list:

Bedroom Scene’s:

  • Close up of when he makes up.
  • Zoom out to get a feel for the room
  • Mostly going to be a medium shot.
  • Close up of the props he is going to wear E.g. Shoes, Headphones.

Corridor Scene’s:

  • Shots will consist of both close up’s and medium shots
  • Over the shoulder shots so we see where he’s walking.
  • Eye line match when he looks into the rooms.

Stair Case Scene’s:

  • High angle shots of him walking down the stairs
  • Low angle shots of him walking down the stairs
  • Zoom in close up to his face to get his reaction to a certain lyric.

Outside Scene’s:

  • Shot of the sky making the artist seem stressed
  • Zoomed in close up of his face when he doesn’t see the girl he was looking for
  • Low angle shot of his facial expression when he doesn’t see the girl he was looking for.
  • Fade to white when he looks up

Bedroom Scene 2:

  • Fast pace cut when he wakes up
  • Close up of his face sweaty to show he is stressed
  • Finally a close up of the digital clock saying 9:00am.

 

EXTRA IDEAS:

Potential other ideas –

  • artist entering rooms
  • We follow the artist around from his back.

 

Edit ideas

  • We will use shots like eye line matches
  • Over the shoulder shots.

These are the extra Ideas I am thinking of however because I have a set idea of what I want to make it is difficult to say until presented with the actual practical task.

 PRODUCTION LISTS

Locations List

  • Most likely to take place during the day
  • It will be mostly shot inside and outside of a house
  • Many shot will be: Bedroom’s, Corridor, Stair case and outside a house.

Props List –

  • Headphones
  • Cigarette pack
  • Phone
  • I-Pod
  • Cash
  • Bracelets

Music and Sound effects List –

  • Heavy breathing
  • Alarm Noise

Costume and Makeup – 

  • Super dry jumper
  • Puffer jacket
  • Flat peak hat
  • Chain
  • V neck shirt
  • Pyjamas

Technical kit

  • Camera
  • Tripod
  • Batteries x2
  • Power cable
  • Tapes
  • Lights x2
  • Gaffer tape
  • Extension leads
  • Cd player/speakers/amp/leads/power
  • Cd of track

Story Board

•December 1, 2010 • Leave a Comment

Pre Production Questionnaire Analysis

•November 30, 2010 • Leave a Comment



What gender are you

Male 81.25% (13 votes)

  Female 18.75% (3 votes)

  Total Votes: 16

This shows that most of my target audience that I am targeting are males therefore meaning the minor things such as the colours I use should appeal towards males more than females in order to grasp most of my target audience.

 

What is your favourite genre of music?

Hip-Hop 31.25% (5 votes)

  Dance 31.25% (5 votes)

  RnB 12.5% (2 votes)

  Rock 25% (4 votes)

  Total Votes: 16

According to this result most of my target audience listen to hip hop which is the majority showing that my cd cover, advert and music video should have a hip hop sense to it in order to please my target audience.

 

 

What do you do in your free time?

Play sports 29.41% (5 votes)

  Play instruments 5.88% (1 vote)

  Socialise 52.94% (9 votes)

  Other: 11.76% (2 votes)

  Total Votes: 17

Most of my target audience say they socialise suggesting if I was to advertise my product to my consumers through word of mouth it can spread therefore increasing my sales.

 

 

Are you a musician yourself?

Yes 37.5% (6 votes)

No 62.5% (10 votes)

  Total Votes: 16

Most of my target audience said that they aren’t involved, showing hip hop artist aren’t involved in music as I expected because they will be more involved in such things like rapping.

 

What social networking site do you use?

Facebook 72.73% (16 votes)

  Twitter 18.18% (4 votes)

  Bebo 0% (0 votes)

  MySpace 9.09% (2 votes)

  Total Votes: 22

This shows that this is a major advertising tool so I can get my music on Facebook and through word of mouth and therefore get a many people watching my music video and buying albums.

 

 

Do you discuss music over these sites?

Yes 75% (12 votes)

  No 25% (4 votes)

  Total Votes: 16

This is a plus for me because if most of my target audience are discussing about music therefore they will discuss my music as well giving my music video advert or CD cover a bigger brand name which will attract more audiences.

 

 

How often do you watch music videos?

Once a day 68.75% (11 votes)

  More than three times a day 12.5% (2 votes)

  Over three times a day 6.25% (1 vote)

  Other: 12.5% (2 votes)

  Total Votes: 16

This suggest that if I was to put my music video either on the internet or on a music channel the odds favour me due to the fact that my target audience would at least see the music video at least once during the day.

 

 

 

Where do you buy your music from?

ITunes 62.5% (10 votes)

Retail shops 12.5% (2 votes)

  HMV 0% (0 votes)

  Other: 25% (4 votes)

  Total Votes: 16

Most of my target audience use iTunes suggesting that most of them will own apple products suggesting they would have an iPhone or an iPod to listen to their music.

 

 

Do you download music illegally?

Yes 64.71% (11 votes)

  No 35.29% (6 votes)

  Total Votes: 17

Most of my target audience download music illegally this implies some sort of file sharing between individuals thus implying by through word of mouth my music might be shared. Even now downloads are relatively cheap this shows the industry is facing a major problem with illegal downloading.

 

Have you bought an album through looking at an advert?

Yes 37.5% (6 votes)

  No 62.5% (10 votes)

  Total Votes: 16

This would suggest that it doesn’t really matter if the album is advertised extensively on an advert however to the other 37.5% it wouldn’t be hurt if in was to advertise the album on the advert page just to attract the other 37.5%.

 

 

Do you like to watch your favourite artist live?

Yes 81.25% (13 votes)

  No 18.75% (3 votes)

  Total Votes: 16

This would suggest that I should include some type of live interactive scene in my music video or a picture of my artist singing live in some element of the production, for instance the album cover in order to please my target audience.

 

Do you expect music videos to be both live narratives?

Yes 68.75% (11 votes)

  No 31.25% (5 votes)

  Total Votes: 16

This implies the fact that many of my target audience prefer to have a live element to my music video however I disagree with this because I feel it would be more effective if the video had more of a narrative feel to it.

 

 

Where do you watch your music videos?

YouTube 100% (15 votes)

  MTV 0% (0 votes)

  VH1 0% (0 votes)

  Other: 0% (0 votes)

  Total Votes: 15

All of my target audience said that YouTube is where they watch most of their music videos suggesting that this is a good website to put my video and a good place to market it as well because YouTube is a very popular website.

 

 

Do you use your phone or other equipment?

Phone 78.57% (11 votes)

  Camera 7.14% (1 vote)

  Other: 14.29% (2 votes)

  Total Votes: 14

This implies its phone’s that most of my target audience use in order to watch music videos or even create their own suggesting that wherever I decide to put my music video it has to be phone accessible and from the previous question YouTube is a very suitable place to put it.

 

 

Would you like to see the artist playing an instrument in the video?

Yes 42.86% (6 votes)

  No 57.14% (8 votes)

  Total Votes: 14

This means that even though the artist isn’t playing an instrument in won’t affect most of target audience this benefits me because hip hop isn’t a genre you associate artists to play musical instruments.

 

Do you want the artist on the front cover of the CD?

Yes 71.43% (10 votes)

  No 28.57% (4 votes)

  Total Votes: 14

This matches the idea of me putting my artist as the front cover of my magazine because I feel it’s only suitable to focus on the artist because he is mainly going to be the centre of attention.

 

 

 

Are you picky about how your favourite artist dresses?

Yes definitely 14.29% (2 votes)

  Doesn’t really bother me 78.57% (11 votes)

  Not at all 7.14% (1 vote)

  Other: 0% (0 votes)

  Total Votes: 14

Most of my target audience aren’t really bothered how my favourite artist dresses suggesting what he wears won’t really affect my audience. However it won’t hurt to make him look fashionable so he can be more appealing towards my audience.

 

 

Would you like to see your artist live on an advert cover?

It’s very important 0% (0 votes)

  Don’t mind either way 90.91% (10 votes)

  Doesn’t really bother me 9.09% (1 votes)

This therefore implies that my target audience are not really bothered whether or not my artist is live on the advert cover. This is beneficial because if I was to decide to do it or not it won’t affect my target audience vastly.

 

 

 

 

 

Mood Board

•November 11, 2010 • Leave a Comment

 

 

Magazine Advert Deconstruction

•November 4, 2010 • Leave a Comment

  

  

  

  

  

  

  

  

  

  

  

  

  

 

 

 

 

 

1. Overall Design

  • What is the overall graphic/visual theme – what as TA are we supposed to ‘feel’ from looking at it?

The overall theme of this advert gives the audience the idea that this band is a rock genre. When the TA looks at the advert I would think that the marketing department wanted the viewers to get enticed and might want to purchase them album as well.

  • How does it appeal to the TA?

There are many ways in which it will appeal to the target audience. One being the fact that “Green Day” is already a well-known rock band. Plus advertising skills like “No.1 selling album featuring the hits” would entice the TA to want to purchase the album because it has been giving a good review.

  • How does it reflect on the artist/band and the genre?

This would reflect  the band in a positive light not only are they getting good reviews as being the number 1 album, the arte well-known and are featuring other known artist as well which gives them good public relations.

  • Has the advert design reflected the ‘ethos’ of the band?

Yes due to the fact that we get an artist on the front of the artist singing into a microphone giving it a punkie sense to it and the TA audience can already associate this artist with rock. In addition the mis en-scene of the artist who looks like he has eye liner on his face suggests the fact that he represents the rock type genre.

  • It is a simple promotional advert [i.e. an image of the artist] or is it more of an artistic comment on the artist [a Photoshop effected or illustrated design], or a combination of both?
  • 

It is a simple advert cover because the text is self-explanatory however the name of the album “wake me up when September ends” looks like it is hand written or even sprayed on going with the rock punkie theme of breaking the rules and doing whatever.

  • What is the most obvious and noticeable element? Why?

Normally the image would be the first thing that strikes out on the advert, however in my own opinion I feel that the manner in which they wrote the album name gives something for the TA to think about themselves.

2. Text

 

  • What text is visible: name of album, band name, release date, gig dates, special promotions, review quotes, competitions etc?

The most obvious texts that can be see in this advert is the name of the band and the album name. Other texts such as review quotes and special promotion can be seen however the advert has to be looked at in detail for the TA to realise.

  • How has the font and colour of the text effected meaning to TA or reflected the band/artist or album’s meaning?
  • 

The fact that it looks like the name of the album is hand written or sprayed, in addition to the name of the band itself looking bashed up a bit gives it the punkie rocky sense to how the band is being reflected.

  • How has it been laid out and aligned? – Order of importance?
  • 

Evidently looking at the advert the name of the band is the most important thing because it takes up most of the page on the advert then goes the album name so people such as the TA know, so they can buy the album when they want. Additional information like promotions and reviews just are afterward just to give the TA more material about the album.

3. Band branding

 

  • How have the band/artist been represented through the design and style of the advert?

The colours first give the band a more masculine feel with colours like black and red. The picture if what I assume to be the main artist singing into a microphone represents the band as people who are most likely to perform live most of the time.

  • Does the advert reflect or incorporate the album design, or is it based around the band’s existing branding/image or is it a different photograph or graphic?

In my opinion I feel that the advert reflects the band existing brand image and are further trying to pro long their the bands awareness in order for them to get a wider target audience.

4. Graphics & Photography

  • What are the graphics?

There aren’t really any graphics apart from the band name and the name of the album which looks like it has been edited on through Photoshop.

  • What effects are used and what is the result?

Effects such as brush tool and an erase to chop of certain parts in band name could have been used to represent the band in a more rocky sense.

  • What colours and why? – meaning?

Black and red seem to be then most consistent colours used. They might have used these colours in order to portray the bands masculinity or used to represent events undertaken by the band. For instance red meaning love.

  • Is there any photography [might not be of the band/artist, but of something else]? – What is it, what style, what effect on TA, what reflection it has on the artist’s ethos and image?
  • 

The only photography in the advert is the picture of the artist and this gives the TA an idea of how the band will appear to them and what they are likely to expect from them. This might be positive in the way sense that people might find it interesting however it might be negative and people might not like it.

  • Any other ‘graphical furniture’ i.e. extra images [photos are computer generated] – if so what, why?

Pictures of the cd cover and the disk itself are extra images that are just simply for additional information for the TA so they have more knowledge about the album.

  • Is the photography and /or design inspired by the name of the album or the artist/band or something else?

In my own opinion I feel that the alum name inspired the photography because that is their lead singer so it’s only sensible to have him on the front of the advert. However you could argue that it might have been taken while performing live.

  • What is the pose/facial motivation of the artist or image subject, mise-en-scene, lighting etc?

The pose of the artist isn’t a typical pose, here we having him looking up kind of like he is insane which adds to the representation of the band as well as the mis en-scene of the artist, which we see him wearing eye liner adding to the punkie rock understanding of the band.

CD Cover Deconstruction (2)

•November 3, 2010 • Leave a Comment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Overall Design

  • What is the overall graphic/visual theme – what as TA are we supposed to ‘feel’ from looking at it?

“Drake- Thank me Later”, the artist I am basing my music video on. The overall theme of it should be obvious to the target audience is the fact that this album is going to be about him through most of it and his song are going to most likely glamorise himself or the material objects he poses.

  • How does it appeal to the TA?

For the target audience this will attract them because not only is he a rapper that is respected in the audience but through him talking about himself we get to know about him. However this might put some of the audience off because him glamorising can get boring.

  • How does it reflect on the artist/band and the genre?

This cover reflects “Drake” him himself in a positive light for instance he can be see as someone who is very positive and confident and strives for the best however he can be seen negatively through the cover as someone who is up himself,

  • Has the CD cover reflected the ‘ethos’ of the band?

I don’t think the CD cover has captured the “Big picture” because what we get is a picture of his face and that’s it. The only thing we can assume that we are focusing on him.

  • It is a simple promotional cover [i.e. an image of the artist] or is it more of an artistic comment on the artist [a Photoshop effected or illustrated design], or a combination of both?

Looking at the CD cover it’s a simplistic cover however it’s just not only a plain face but has been modified through Photoshop probably in order for it to blend with the CD cover itself through de-saturation and heavily contrasted to give it that black and white colour sense to it.

2. Text

  • What text is visible: name of album, any promo text, and band name?

The text that is evident to me is the name of the artist and the name of the album. There isn’t any promotions or any other form of text. This could suggest that the whole marketing process wanted to focus on the artist alone and not let the target audience get distracted by any other text.

  • How has the font and colour of the text effected meaning to TA or reflected its meaning?

The font and colour is very simplistic however complicated at the same time because of the effects used on it this could appeal towards the target audience because they would be intrigued through the CD cover, reiterating to themselves why does it look complicated but simple at the same time.

3. Band branding

  • How have the band/artist been represented through the logo design and style of cover?

The artist “Drake” has been evidently represented as someone who is out spoken and wants people to know him further. They have done this through the style of the cover.

  • How has the band logo achieved this? – Font, colours, design, effects?

They have done this through the effects given this album that could look simple without the effects has made the entire design seem complicated yet effortless at the simultaneously.

  • Has the album name reflected the band branding and ethos?

The album name “Thank Me Later” reiterates what I have already pointed out, showing that this is all about him and he’s confident that people would like this album that they don’t have to thank him now but they can do it later on. His target audience might see this as someone who is confident with his work but others might feel he is arrogant.

4. Graphics & Photography

  • What are the graphics?

Looking at the CD cover itself it looks like the picture of his face has been given a black and white effect however it has been de-saturated and heavily contrasted.

  • What effects are used and what is the result?

This graphics then give the CD cover itself a more challenging look to the eye but unfussy at the same time.

  • What colours and why? – meaning?

Placing the colours into categories the red black and white could all represent something. For instance the black could reflect his past the red could imply he is a loving person and the white could suggest he is aspiring to be a good person.

  • Is there any photography [might not be of the band/artist, but of something else]? – What is it, what style, what effect on TA, what reflection it has on the artist’s ethos and image?

There isn’t any other form of photography apart from the face of the artist, which has been heavily edited.

  • Any other ‘graphical furniture’ i.e. extra images [photos are computer generated] – if so what, why?

There are no other forms of graphical furniture because we cannot see any form of extra images which might be computer generated.

  • Is the photography and /or design inspired by the name of the album or the artist/band or something else?

Looking at the photography of the artist I would suggest that this image is inspired by the name of the album because it is “Thank Me Later” “Me” being the most important word in it, it would be obvious to have him feeling up the whole cover.

  • What is the pose/facial motivation of the artist or image subject, mise-en-scene, lighting etc?

The mise-en-scene isn’t clear in this particular CD Cover because we only get an image of his face. However his pose is shown in a confident manner because his head is up straight suggesting he is self-assured.